Street View Underwater

Sep 29, 13 Street View Underwater

After having done a great job with the streets and the buildings all over the world, and after having made the Moon’s exploration possible, Google takes a new challenge – the underwater world. Their joint venture with Catlin Seaview Survey has already shown the first results as starting with September 25th, 6 famous sea beds can be admired without getting on a plane and renting snorkeling or diving equipment.

On its launch date, Google Street Underwater allows Internet users to visit sites like Heron Island, Lady Elliot Island, Wilson Island (Australia), Molokini Crater, Hanauma Bay (Hawaii) and Apo Island (Philippines). The Mountain View giant’s objectives are obvious. Besides the stated environmentally friendly goal, Google continues its performance pursuit. It is true that with Google Street Underwater we will be able to explore the marine world without damaging the so sensible ecosystems, but this new achievement brings a new difficult to overcome success in the long row of challenges assumed and passed by Google.

At a time when Apple failed with their maps project that contained unexplainable and unbearable errors of all kinds, Google takes a new step forward, immersing Internet users in the underwater world, convincing them once again that they are able to win almost any bet they take and increasing their brand loyalty, if this was still necessary.

Will this make a big buzz? There is still time to measure the results, but as Caitlin Project Director Richard Vevers put it, this project will certainly satisfy the 99% of Internet users who have and will never get the chance to dive into the ocean and admire the fish schools gracious movements or the turtles’ swirl dance. Labeled as a scientific and ecological project, Google Street Underwater is much more than that.